Guide · Social media
What does a social media manager do?
Plain answers for local business owners. From Taha at Urban Promotion. Updated November 2026.
Quick answerThey plan what to post, make or organise the content, write captions, schedule it, reply to people and check what's working. Some also run ads, and many don't film.
What they do each week
- Plan posts around your busy and quiet times
- Create or organise videos and photos
- Write captions and hashtags
- Schedule posts
- Reply to comments and messages
- Check what worked and adjust
What they often don't do
- Film at your business
- Run paid ads
- Answer every customer enquiry
- Promise you'll go viral
Always ask who makes the content. A manager with nothing good to post can only do so much.
Manager, freelancer or agency?
| Option | Good if |
|---|---|
| Do it yourself | You enjoy it and have the time |
| A staff member | You have enough work for the role |
| A freelancer | You mainly need posting and captions |
| An agency | You want content made and posted for you |
Questions to ask before you hire
- Who makes the videos and photos?
- How often do you film?
- Do I see posts first?
- How will I know it's working?
- Is there a lock-in contract?
This is what we do: social media management in Newcastle. More reading: how often to post and the social media rules explained.
General advice for local businesses, November 2026.
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Read the guideBook a quick 15-minute chat
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