How to get ready for a content shoot

A week before

• Pick a time that's quiet but still looks busy
• List what you want more of: jobs, bookings, members
• Pick 3 things you want people to see
• Ask 2 or 3 happy customers to be on camera
• Tell your team, and check who's happy to be filmed

The day before

• Tidy the front, the counter and the work area
• Clean the vans, signs and uniforms
• Write down questions customers always ask
• Have your best products, dishes or jobs ready

What to wear

• Your uniform or branded shirts
• Plain colours. Skip small stripes and big logos from other brands.
• Something you feel good in

On the day

• Work as normal. Real beats staged.
• No scripts. We ask simple questions.
• Turn off loud music while we film talking bits
• Say yes to a few silly ideas. They often do best.

After the shoot

• Videos and photos back in 48 hours
• Tell us what you love and what to change
• Post 3 to 4 a week. See how often to post.
• Or let us post them: social media management

More on what a shoot includes: content creation in Newcastle.

General advice for local businesses, November 2026.