How often should a business post on social media?
Plain answers for local business owners, from Taha at Urban Promotion. Updated November 2026.
A simple weekly target
| Where | How often | What works |
|---|---|---|
| 3 to 4 posts a week | Reels, photo posts, Stories | |
| 3 to 4 posts a week | The same posts as Instagram | |
| TikTok | 2 to 5 videos a week | Short, real, behind the scenes |
| Google Business Profile | 1 post a week | Photos of recent jobs or offers |
Can't do all of it? Start with Instagram and Facebook. One post shared to both counts.
What to post in a week
- 1 or 2 Reels of your work, team or customers
- 1 photo post or carousel
- 1 post that answers a common customer question
- Stories on busy days
Need ideas? See 30 video ideas for tradies.
Gaps hurt more than slow weeks
- A page with no posts for months looks closed
- Steady posting builds trust, even if it's small
- 3 good posts beat 7 rushed ones
How to keep it going
- Film in batches. One shoot can fill weeks of posts.
- Schedule ahead. Plan the week on Monday.
- Reuse your best. Post a great Reel again a few months later.
- Hand it off. Our social media management does a shoot every month and 3 to 4 posts a week for you.
Is more always better?
No. Posting more only helps if every post is good. Real videos of your business win customers. Filler posts don't.
General advice for local businesses, November 2026.
Plain answers for local business
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Read the guideVideo prices
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Read the guide350+ local businesses worked with
Here are just a few.
"We've been up 20% every week since bringing your team on board."
"It's already exceeded my expectations. The quality of the content was spot on."
"They knew exactly what they were doing. We had a lot of fun and got amazing content."
"I have no hesitation recommending Urban Promotion to others."
Book a quick 15-minute chat
Pick a time that suits you. It's just a chat with Taha, with no pressure. 350+ local businesses have worked with us.
Rather talk now? Call 0452 453 478 or text Taha