What is a content day?

What happens

1. Before: a quick chat to plan what to film
2. On the day: 2 to 4 hours at your business
3. After: the footage gets edited into short videos and photos
4. Then: you post it, or someone posts it for you

Why it works

• You only lose one morning, not a bit of every week
• Everything looks and feels consistent
• You stop stressing about what to post
• One day can cover socials, ads and your website

What you can film

• Your team and how you work
• Finished jobs or your products
• Customers who are happy to talk
• Common questions, answered simply
• Your premises, inside and out

How to get the most from it

• Pick a quiet time
• Have a tidy space and clean uniforms
• Tell your team what's happening
• Line up a happy customer if you can
• Bring a list of questions people always ask

How often?

Many businesses do one a month or one a season. It depends on how much you post. See how often to post.

Getting ready for one? Use our shoot checklist. Or see how our content shoots work.

General advice for local businesses, November 2026.