Guide · Video

What does a videographer do, and do you need one?

Plain answers for local business owners. From Taha at Urban Promotion. Updated November 2026.

Quick answerA videographer plans, films and edits video. For a local business, that usually means one visit that turns into a batch of short videos for social media, ads and your website.

What they do

  1. Plan: what to film and what it's for
  2. Film: your work, your team and your customers
  3. Get the sound right: so people can hear you
  4. Edit: cuts, captions and music
  5. Deliver: sized for each platform

Videographer, photographer or content creator?

WhoMainly does
VideographerPlans, films and edits video
PhotographerTakes and edits still photos
Content creatorMakes social posts, often on a phone
Content teamDoes all of the above in one visit

Do you need both a videographer and a content creator?

Usually not. Most local businesses need one person or team who can film, take photos and edit for social media.

You probably need one if

  • You have no time to film your own work
  • Your phone videos aren't bringing in customers
  • You want to run ads
  • You need something for your website

You might not if

  • You're happy filming and editing yourself
  • You have a keen team member
  • You only need the odd post

Choosing one? See how to choose a videographer and is a videographer worth it. Or see our videographer service in Newcastle.

General advice for local businesses, November 2026.

Book a quick 15-minute chat

Pick a time that suits you. It's just a chat with Taha, with no pressure. 350+ local businesses have worked with us.

Rather talk now? Call 0452 453 478 or text Taha