30 social media ideas for cafés & restaurants

Food and drink

1. A new menu item
2. The coffee pour, up close
3. Plating up in the kitchen
4. Your best seller of the week
5. A seasonal special
6. What your staff order on their break

Behind the scenes

7. Opening up in the morning
8. Baking and prep before the doors open
9. Where your beans or produce come from
10. The kitchen during the rush
11. A delivery from a local supplier
12. The last job at closing time

Your people

13. Meet your barista
14. Meet your chef
15. Your regulars, if they're happy to be filmed
16. How the business started
17. Staff picks from the menu
18. Team wins and birthdays

Events and specials

19. Tonight's special
20. Live music or trivia night
21. Bookings for Mother's Day or Christmas
22. Holiday opening hours
23. Kids or dog friendly? Show it.
24. Gift vouchers

Locals

25. Reading out a great review
26. Sharing a customer's post, with their OK
27. Teaming up with a nearby business
28. A shout-out to a local supplier
29. The best seat in the house
30. Where to find you and where to park

How to film them well

• Film in quiet times, so service isn't touched
• Stand near a window for good light
• Keep the real sounds: pouring, sizzling, plating
• Hold the phone upright (vertical)
• Ask customers before filming them
• Post 3 to 4 a week. See how often to post.

Want it done for you? See social media for cafés and restaurants.

General advice for hospitality businesses, November 2026.