30 social media ideas for builders

Build progress

1. The site before work starts
2. Slab pour day
3. The frame going up
4. Roof on
5. Lock-up stage
6. Handover day

Finished homes

7. A full walk-through
8. The best room in the house
9. A before and after of a renovation
10. A drone shot of the finished home
11. Small details: joins, tiling, joinery
12. A kitchen or bathroom reveal

Tips that build trust

13. What's included in your quote
14. Common mistakes people make when building
15. Questions to ask a builder
16. How long a build takes, and why
17. How you handle delays and changes
18. What happens at your first meeting

Your team

19. Meet your site supervisor
20. A shout-out to your subbies
21. An apprentice's first year
22. A morning on site
23. Why you became a builder
24. How you keep a site safe and clean

Clients

25. A client seeing the finished home
26. A client testimonial
27. Reading out a 5-star review
28. A client's favourite feature
29. Handing over the keys
30. A visit a year after they moved in

How to film them well

• Ask clients before filming their home
• Check everyone on camera has the right safety gear
• Hold the phone upright (vertical)
• Film from the same spot each week to show progress
• Keep it under a minute and add captions
• Post 3 to 4 a week. See how often to post.

No time to film? See marketing for builders and drone videography.

General advice for builders, November 2026.