15 gym marketing ideas to get more members

Get found

1. Keep your Google Business Profile up to date
2. Ask happy members for Google reviews
3. Name your suburb on your website and socials

Show what it's like

4. Short videos of real classes
5. Meet-the-coach videos
6. "What to expect at your first class"
7. Member stories, with their OK

Make it easy to try

8. A free first class or a trial week
9. Bring-a-friend days
10. An intro offer with a real end date

Team up with locals

11. Swap offers with a nearby café or physio
12. Run a class at a local event or business
13. Reward members who refer a friend

Keep showing up

14. Local ads using your real videos
15. Post 3 to 4 times a week. See how often to post.

Careful with these

• Before and after body photos: Meta's rules restrict them in ads
• Filming in class: ask everyone in shot first
• Results promises: stick to what you can back up

Want it done for you? See social media for gyms and fitness and Facebook and Instagram ads.

General advice for gyms and studios, November 2026.